This Kadooment, the SSA is partnering with the NCF for Crop Over 2008 as a Platinum sponsor.  The value of the sponsorship will be realised through a heightened media presence throughout the season.

This project was initiated by Manager Stanton Alleyne, who notes, “A comprehensive marketing campaign is a key element in ensuring all Barbadians do their part not to litter – not just for Kadooment, but at all times.”
 
Television announcements were developed by award-winning agency SOJE-Lonsdale and are being aired via sponsorship from the Tourism Development Corporation and the Barbados Tourism Authority. Due to air on TV-8 at Prime Time, they will have an initial run of three months. The PSAs are designed to have relevance even after Crop Over, as the SSA continues its mandate to keep Barbados clean.

Television is complemented by a radio campaign which was recorded at Underground Studios in Clapham and voiced by the SSA’s Public Relations Officer, Ian Bourne.